Tuesday, October 27, 2009

Email Newsletters

Email Newsletters typically focus on providing information and less on sales promotion. It can be used for both but by providing legitimate information it helps businesses establish themselves as experts in their fields. With Pressfish you can easily create, send, and track email newseltters. Email newsletters let you maintain a relationship with your customers and supporters that has value which resides far beyond their visits to your website. Email newsletters work as an ideal compliment to your website becasue they answer a different need... they keep customers informed and in touch with your organization while not putting a dent in your finances (they are fairly cheap). A great feature that email newsletters have is that they can be timed so seasonal opportunities can be presented so readers can take advantage during the appropriate time. Visit http://pressfish.com for all your email marketing needs.

Tuesday, October 6, 2009


An autoresponder is a computer program that automatically answers e-mails sent to it. They can be very simple or quite complex.

The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. (Wikipedia.com)

Such follow-up autoresponders can be divided into two categories:

* Outsourced ASP model — these autoresponders operate on the provider's infrastructure and are usually configurable via a web-based control panel. The customer pays a monthly usage fee. This is easiest to implement for the end-user.

* Server-side — enables users to install the autoresponder system on their own server. This requires technical skills.

Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities.

Pressfish can:

1. Create multiple autoresponders, which are emails that get sent to a contact after they have been on your list for a certain time, such as 24 hours or 2 weeks. Email connect (ec) allows you to create multiple, sequential autoresponder emails for each of your contact lists

2. Filter the Recipient List-You can assign an autoresponder to your entire list or only a portion of it, such as those in New York with under 10 employees or leads from last week's trade show who have ticked the "Send me more information" box on your signup form.
This means you can assign multiple autoresponders to one list based on custom filters instead of separating your contacts across multiple lists.

3. HTML, Text or Both (Multipart)
Create beautiful HTML emails, informative text emails or both using the integrated campaign editor. Multipart autoresponders are sent as HTML and text and your subscriber's email client will show whichever version it supports best.

4. Open/Link/Unsubscribe Reporting
Just like email campaign statistics you can see who opened your autoresponder, which links they clicked on and more, including unsubscribe and bounce reports.

Visit Pressfish now for all your internet and email marketing needs. With pressfish autoresponders you won’t experience any problems that many autoresponders do such as mail accidentally going into your spam because we have an innovative filter. You can find all of our features at http://www.pressfish.com/features-expanded or visit http://pressfish.com to sign up for a special free trial and see what pressfish can do for you. If you have any questions, comments or suggestions about our website you can always contact me personally at raina@pressfish.com. We use the net….not a fishing pole!


Friday, October 2, 2009

Text Messaging makes life more simple

Text messaging, or texting, is a colloquial term referring to the exchange of brief written messages between mobile phones, over cellular networks. While the term most often refers to messages sent using the Short Message Service (SMS), it has been extended to include messages containing image, video, and sound content, such as MMS messages. Individual messages are referred to as "text messages" or "texts" (Wikipedia.com)

The most common application of the service is person-to-person messaging, but text messages are also used to interact with automated systems, such as ordering products and services for mobile phones, or participating in contests. Advertisers and service providers use texts to notify mobile phone users about promotions, payment due dates, and other notifications that were previously sent by post or left as voicemail. There are internet services available that allow users to send text messages free of direct charge to the sender.

Pressfish is about to have a new and innovative feature so you can handle all your internet and email marketing needs right from your mobile device. Very shortly we will be coming out with SMS texting solutions and Video Management campaign. What makes life easier than always having your business accessible right through your phone. SMS/Texting management solution (tx) allows you to send text messages directly from your control panel; making life easier and allowing all of your internet and email marketing needs to be right at your fingertips at all times.

Visit: http://www.pressfish.com/products/sms and check out all the features Pressfish has to offer. All your internet marketing tools are in one pond…that feeds the ocean! For any questions or comments don't hesitate to contact us: raina@pressfish.com